TradeExit Guide

Empire Flippers review: fees, model and what to ask

Empire Flippers is a curated online-business marketplace / broker. Published tiered success fee: a $10,000 flat fee for sales up to $66,666; 15% of the price up to $700,000; 8% of the amount from $700,000 to $5M; and 2.5% of the amount above $5M.

Updated 2026-09-23 · 2 sources · By the TradeExit Guide team

Empire Flippers at a glance

Minimum profit
$24K/yr
Success fee (under $700K)
15%
Deals sold (company claim)
2,674

How Empire Flippers works

A curated marketplace for online businesses: listings are vetted, buyers must be verified to unlock listing details, and the team assists with migration and transfer. Sellers need at least $24,000 a year of net profit and 12 months of revenue history, and grant 2 months of exclusivity. Founded: 2011, by Justin Cooke and Joe Magnotti.

What Empire Flippers charges

Published tiered success fee: a $10,000 flat fee for sales up to $66,666; 15% of the price up to $700,000; 8% of the amount from $700,000 to $5M; and 2.5% of the amount above $5M.

Who it fits and the trade-offs

Good fit ifTrade-offs to weigh
Owners of content, ecommerce, Amazon FBA and SaaS businesses with $24K+ of annual profit who want a published fee schedule.Not built for offline trade or practice businesses. The 15% rate on sub-$700K deals is high in percentage terms, so compare it with a fixed-fee listing or a broker quote at your size.

Before you sign with Empire Flippers (or any marketplace)

  1. Check licensing in your state

    Several states treat business brokerage as real estate brokerage. Look up your state in our business brokers by state guide.

  2. Ask for comparable closed deals

    Industry, size and timeline of deals the specific person you would work with has closed.

  3. Get the full fee terms in writing

    Success fee, minimums, any upfront or listing fees, exclusivity length and tail period.

  4. Read reviews for patterns, not stars

    Look for repeated specifics (communication, buyer quality, fees charged if no sale) on BBB, Google and forums, and ask for seller references.

  5. Benchmark the price they suggest

    Run our valuation calculator first so a high suggested price does not win the listing by default.

We have no relationship with Empire Flippers and are not paid by any broker or marketplace. Facts come from the sources linked below; figures marked “company claim” are the company’s own and are not independently verified. Request a correction.

Compare with

Transworld Business Advisors reviewFranchise network (Main Street and lower middle market)Sunbelt Business Brokers reviewFranchise network (Main Street and middle market)First Choice Business Brokers reviewFranchise network (Main Street)

Head to head

Empire Flippers vs Flippa

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Frequently asked questions

Is Empire Flippers legit?

Empire Flippers is an operating curated online-business marketplace / broker, founded 2011. We have not audited its results; whether it is right for you depends on fit and terms, covered above.

How much does Empire Flippers charge?

Published tiered success fee: a $10,000 flat fee for sales up to $66,666; 15% of the price up to $700,000; 8% of the amount from $700,000 to $5M; and 2.5% of the amount above $5M.

Is Empire Flippers a broker?

No - it is a marketplace. It does not represent buyers or sellers; you or your broker handle the sale.

Sources

  1. Empire Flippers - Sell your online business (fees and requirements) (accessed 2026-09-23)
  2. Empire Flippers - About us (accessed 2026-09-23)
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